Qantas…its time to be careful on domestic agents

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There is no doubt that Qantas have given Australian Travel Agents a poor deal, mostly since the duo-poly of the 90’s system died, Qantas thinks they can do whatever they like, when they like it and stuff everybody else..up to now this approach has done wonders, for Qantas, for shareholders and for profits, but this is not a good tactic in the long run, Tourism is one of the most volatile businesses in the world and now Qantas are really going to have to work harder than ever to compete in the slow periods forecasted in 09/10, and it will need every ally it can muster to the cause, but at the moment there is a huge chasm between two sections of the Australian Travel Industry that should be working together for the best of the Industry and not dividing it, both sides rely on each other, but Qantas has to realise the precarious position it holds, If Travel Agents and Wholesalers continue to slip away, the benefiters are certainly¬† Emirates, Singapore Airlines, Virgin (VAustralia), Etihad et all who are going to embrace the extra business with open arms, business once lost will be harder to win back if ever, And Qantas’s biggest cash cows, the Kangaroo Route via Singapore is seriously going to be threatened by Dubai and other middle Eastern hubs and its Pacific Routes by V Australia’s cheaper fares and Delta’s reemergence in Sydney, I am sure that Australian Travel Agents will be more than happy to book clients on these new (hopefully profitable) deals, Also another problem is Qantas’s other cash cow, business travel that will be also flat lined as well over this period or even longer while relying on Jetstar to carry the domestic flag, and there is no doubt that the internet has made agency commissions a thing of the past, but the Airline has to understand that Travel Agents are still its lifeblood, it’s cheap advertising of its products, it’s silent salesmen and women, working together will strengthen our industry, make us both money, and bring new ideas to the table to expand our sales and products to the world either through the internet or direct sales,¬† Qantas can lose or will, this last cash cow and the faith of a large Industry workforce like it will the other sections of its business, but if they want to compete and stop the cascading drift of business overseas its time for a new approach to the Industry.

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One response to “Qantas…its time to be careful on domestic agents

  1. Too bad Qantas isn’t US-based; we give bailouts to everyone…

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